Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service.
You can have your existing customers refer you to their friends and relatives using only your web address or URL.
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.
Your website can offer free advice about your products and services. This information can be delivered at any hour in a well thought out and consistent way.
The Internet allows businesses to break through the geographical barriers and become accessible from any of the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers.
Extend the local reach of your brick-and-mortar store to consumers around the world.
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives.
Customers can quickly and easily contact you, give feedback on your products or ask about product availability.